Pet Palace: Browns East launches high fashion immersive experience for dogs

Looking for a way to treat your pup this Christmas? Browns East has launched a pampering Pet Palace. 

To celebrate the launch of pet clothing from Petements and Burberry, the Shoreditch-based high fashion store has launched a VIP experience for London’s furry friends.

Fitted with pink faux fur walls and artwork from the award-winning Sara Shakeel, Pet Palace is the ideal indulgent space for pets to sample the latest in canine fashion.

Want to capture your pup in his or her new look? Virginie from the E5 Dog Photography team will be on hand from 12pm – 4pm at weekends to capture the doggy customers in all their finery.

Pet Palace at Browns East (Browns East)

With every booking made, fresh dog food delivery company Butternut Box will donate a week’s worth of treats to the Wild at Heart Foundation charity supporting dog rescue and adoption.

Petements started as a cult canine underground Instagram account and ventured into e-commerce for streetwise pets at the end of 2017.

Hailed as store of the future, concept space Browns East opened in the heart of Shoreditch in 2017 as part of Browns’s expansion. The innovative bricks and mortar shop regularly hosts pop-ups and event nights.

Scroll through the gallery above for more images from the Pet Palace. 

Browns East, 21 Club Row, Shoreditch, E2. Reserve a photography slot here. All sessions are priced at £65 and you’ll receive two digital images from the shoot. 


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