fashion

Parley for the Oceans to be honoured at The Fashion Awards


Cyrill Gutsch, founder of Parley for the Oceans will be honoured with
the Special Recognition Award for Innovation at this year’s The Fashion
Awards taking place at the Royal Albert Hall in London on December 10.

The Special Recognition Award for Innovation celebrates the contribution
of a brand or an individual to the fashion industry using innovative
materials, production techniques, manufacturing or store practices that
help raise awareness of environmental issues, and will be bestowed to
Gutsch in recognition of Parley for the Oceans’ commitment to highlighting
the devastating effects of plastic on our environment.

The Fashion Awards states that Parley for the Oceans constantly pushes
boundaries through design collaborations, with its well-known fashion
collaboration being with sportswear label Adidas, which has led to the
creation of the first football and running performance products made with
Parley’s Ocean Plastic, worn by the likes of Manchester United, Real
Madrid, Juventus and Bayern Munich.

It is their “deeply rooted commitment to ethical and environmental
values that allows the rest of the industry to reflect on the resources it
uses and their impact on the environment while pushing to constantly
explore innovative ways to become more sustainable throughout the product
cycle,” said The Fashion Awards in a statement.

The inaugural recipient of the Award was Stella McCartney in 2017.

Last month, the British Fashion Council announced that Miuccia Prada would also be honoured at The Fashion
Awards
, the creative director and co-chief executive officer of the
Italian fashion house Prada will be awarded with the Outstanding
Achievement Award.



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