Parents of kids under five to spend £350 on Christmas activities – as well as presents

Nearly a third of parents are feeling the pressure to make this Christmas extra special for their little ones – and will spend £343 on activities on top of buying presents

Nearly half of new parents are feeling stressed and anxious about the festive season
Nearly half of new parents are feeling stressed and anxious about the festive season

Parents of children under five are set to spend nearly £350 each on activities and days out to give their children the “perfect” Christmas, a study has found.

Research of 1,000 mums and dads, with kids under five, found they will each devote an average of more than eight hours and £343.10 on events and activities over the festive period – on top of what they spend on Christmas presents.

It comes after 70 percent admitted to going above and beyond this year to make it extra special for their children after last year’s washout.

The average parent already has three festive-themed events booked before the big day, including a trip to a Santa’s Grotto and a Christmas light switch-on.

The research was commissioned by Aptamil Follow On Milk Ready to Drink, which is working with TV personality and mum Kate Ferdinand for HackVent, to offer 24 tips and tricks to help busy parents on-the-go during the festive season.

Aptamil is offering tips and tricks to help parents get ready for the big day



Kate said: “We’re really looking forward to celebrating this Christmas with all the children and have so much planned to make it as magical as possible for all of us.

“I know it can feel a bit overwhelming though, when you’re always out and about and on the go – so I’m thrilled to be working with Aptamil Follow On Milk Ready to Drink, to help parents get ready for the festive season.”

The study found more than a quarter (27 percent) of parents have already filled their weekends with plans in the lead up to Christmas.

Eight in ten new parents are looking to go the extra festive mile in a bid to make their first Christmas with baby a memorable one.

Nearly half of parents (46 percent) will be stepping up to the plate and hosting loved ones at home, while 78 percent will travel more than an hour away to visit friends and family.

And more than half of those polled (52 percent) admit that parenting is more complicated during the festive season, with 38 percent throwing the usual routine out of the window in a bid to get everything ready for the impending festivities.

But nearly one in three (29 percent) feel under a lot of pressure to make things perfect for their little ones.

And it seems to be hitting new parents the hardest, with four in ten feeling anxious and stressed (37 percent) in the busy lead up to Christmas Day, according to the OnePoll figures.

Aptamil Follow On Milk Ready to Drink spokeswoman Julia Lowbridge added: “With three young children of my own, I know first-hand that getting ready for Christmas is an extremely busy time which can feel exciting but a little overwhelming.

“This is why we wanted to support busy parents this year with a series of hacks, which means more time to spend with loved ones, which we know is more important this year than ever before.”

To view the 24 tips and tricks, visit here.

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