- Huw Hughes
US activewear brand Outdoor Voices has tapped Urban Outfitters president
Gabrielle Conforti as its new CEO.
In her new position, Conforti is tasked with building on the company’s
current momentum, having recently become profitable, as well as focusing on
creating “exciting new products for customers, doubling down on the brand’s
Recreationalist community, and architecting the future vision for Outdoor
“I am thrilled to be joining the Outdoor Voices team. I have always
connected with the brand and believe in the strength of the company
mission: to be happy, enjoy life, and get moving! I look forward to
building on this solid foundation with focus on our community, the product,
and the journey of the brand,” said Conforti in a statement.
New CEO at Outdoor Voices
Conforti has more than 15 years of retail and apparel industry
experience in brand, merchandising, and consumer building, and spent the
past six years at Urban Outfitters, where she held senior management roles
including chief merchandising officer and president.
In those positions, she led the development and execution of brand
strategies and businesses, and helped launch and revitalize new category
businesses such as home, beauty, wellness and active from incubation to
Prior to Urban Outfitters, Conforti worked at J.Crew where she oversaw
merchandising and buying across multiple categories.
“This is an exciting new chapter for Outdoor Voices and we are confident
that Gabrielle is the right leader to accelerate the company’s growth and
continue the positive trajectory. She is a passionate, innovative and
experienced executive and the perfect person to take Outdoor Voices to the
next level,” said chairman Ashley Merrill.
This comes after Outdoor Voices founder and former CEO Tyler Haney
stepped down from her position at the helm of the company last year to take
on a creative position.
Image: Outdoor Voices, Facebook