Online scammers using names of top fashion brands to fool victims

Fashion brands such as Adidas, Nike, Ray-Ban, Canada Goose and Ted Baker
are being used by scammers to lure unsuspecting online shoppers into fake
e-commerce websites, according to a new study by Scamadviser and the
Ecommerce Foundation. Scammers often use logos and imagery from these
brands to make consumers think that they are buying products from an
official or reputable source, when in reality they will either receive a
counterfeit item or no item at all.

Attractive discounts on luxury items are another strategy commonly used
by scammers to prey on online shoppers. “Be careful when seeing these kinds
of deals. When an offer seems to good to be true, especially for premium
goods, it usually is”, reads a statement by the two organizations. “We
believe that approximately 10 percent of products bearing our brand in
certain categories are fake”, said Adidas Chief Executive Kasper Rorsted in
a recent interview to CNBC.

Luckily, a growing number of consumers seem to become savvy about the
dangers of online shopping. Last month, Scamadviser’s tool to check whether
an e-commerce website is legitimate has seen a 20 percent growth in the
number of visitors, compared to the same period last year. “This suggests
users are getting more savvy or that instances of fake websites are
rising”, ponders the company. The growth in Chinese visitors is
particularly impressive: no less than 400 percent year on year.

Scamadviser’s free-to-use tool rates how legit e-commerce websites based
on “independent third-party information”, according to the statement. “The
data is collected by a self-improving AI formula which performs over 40
technical checks to base its Trust Score on”.


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