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Ocado eyes expansion into clothing

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Ocado eyes expansion into clothing


Ocado eyes expansion into clothing

British online supermarket Ocado is considering an expansion into
clothing and homeware.

The retailer has seen impressive growth recently and has increasingly
been selling the technology driving its automated warehouses to other
companies around the world.

The company said Monday it has bought two US robotics companies: Kindred
Systems and Haddington Dynamics.

CEO Tim Steiner believes that the company’s fast growth could see it
expand into new categories.

“The main aim here is [improving] productivity,” he told The Telegraph.
“Given the market opportunity, we want to accelerate the development of our
systems, including improving their speed, accuracy, product range and
economics.”

He continued: “I am also excited by the opportunity to enter new markets
for robotic solutions outside of grocery that is demonstrated by Kindred
Systems’ robust growth, with existing customers such as Gap and American
Eagle across the general merchandise and logistics sectors.”

Photo credit: Ocado, Facebook



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