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Norway passes law to stop influencers posting secretly edited snaps


Norway says any paid promotion has to be clearly labelled if it’s been edited in any way (Getty)

Norway is set to pass a law that will ban social media users from uploading edited or altered snaps without making it clear.

It means any filters or digital alterations to body shape or size will need to be made clear to followers in paid posts across social media.

The Norwegian government says its plan is to help reduce the pressure in society caused by ‘idealised people in advertising.’

The government website states: ‘Among other things, a duty is introduced to mark retouched or otherwise manipulated advertising when this means that the person’s body in the advertisements deviates from reality in terms of body shape, size and skin.’

A special label designed by the Norwegian Ministry of Children and Family Affairs will have to be added to any paid posts if they’ve been retouched.

So whether lips have been made fuller, muscles have been made bigger or waists have been made smaller – followers will know the edits have been made.

The law will be passed as an amendment to Norway’s Marketing Act and will affect anyone including a paid promotion on social media, including influencers, actors, musicians and others.

Norway’s monarch, King Harald V, will decide when the law comes into effect.

Anyone found to violate the new law could be issued with a fine and even the possibility of prison sentence.


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