Nordstrom appoints new chief marketing officer

Nordstrom has named Teri Bariquit as its first chief marketing
officer. The role has been newly created and reports to co-president
Pete Nordstrom.

According to her LinkedIn page, Bariquit joined the company 1986.
She has held the title EVP of merchandise, planning and inventory
since 2012, for which she she supported merchandise planning,
inventory deployment, solutions and strategic capabilities across all

The retail executive has supported the evolution and improvement of
all aspects of merchandising during her time thus far with Nordstrom.
In her new role as chief marketing officer, Bariquit will lead both
the full-price and off-price merchandising teams.

Bariquit explained in a statement that she plans to follow
data-driven strategic insights to meet customers’ needs, moving with
speed “in this rapidly changing retail landscape.”

“During her 33-year career with Nordstrom, Teri has demonstrated
unparalleled understanding of our customer needs and has an excellent
grasp on the complexities of our industry,” Pete Nordstrom added.
“Merchandising is in her DNA and I’ve consistently been inspired by
her ability to reimagine the future.”


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