Groupe PSA has opened the doors to a renovated Robins & Day West London retail site in Chiswick.
The dealership, which has an annual sales target of 11,300, has a combined range of 13 electric and plug-in vehicles available to order and test drive from Citroën, DS and Peugeot. This is said to be the highest number of new electric and plug-in car and van models for UK buyers under a single roof, alongside Groupe PSA’s offering of petrol and diesel models.
The retail site underwent 24 months of renovations at a cost of £14.5m and now features the latest in Groupe PSA showroom technology and design, including dedicated showrooms for each of the three brands as well a 12-bay workshop and two MOT bays, supported by an off-site parts hub, and a commercial centre.
Electric cars on display include the all-new Peugeot e-208, and DS 3 CROSSBACK E-TENSE, which are available for test drives. Soon to be available for test drives are Groupe PSA’s range of electric vans including the new Citroën e-Dispatch and PEUGEOT e-Expert. The site also features dedicated charging points for electric vehicles.
Alison Jones, Group PSA UK managing director, said: “This site is a clear indication of our commitment to customer service and choice as we continue to grow our UK sales, especially our growing line-up of electric vehicles. With all three brands now under a single roof in a new ‘super site’ the Robins & Day West London showroom has the highest concentration of electric and plug-in models for UK buyers to choose from, alongside our Petrol and Diesel cars.
“The team offer comprehensive services to our customers throughout their car ownership, not just at point of purchase. We’re very excited by the launch and wish the Robins & Day team success in the years to come.”
James Weston, chief executive at Robins & Day, said: “After 24 months of redevelopment it was fantastic to open the doors to our West London site and to have three of its brands under a single roof. We already have tri-brand showrooms across the UK and are very excited to open the doors to our West London store.”