finance

Mrs Hinch slams “greedy” furniture firm for hiking price of table she recommended to followers


MRS HINCH slammed a “greedy” furniture company that DOUBLED the price of a table after she recommended it to her four million Instagram followers.

The social media cleaning star, real name Sophie Hinchcliff, shared a snap of her home featuring various items and where she bought them.

 Mrs Hinch accused Wayfair of doubling the price of a table she recommended to followers
Mrs Hinch accused Wayfair of doubling the price of a table she recommended to followers
 The social media star took to her Instagram page to demand an explanation
The social media star took to her Instagram page to demand an explanation

But an hour later the company who made her £158.99 table hiked it to a staggering £320.

Mrs Hinch fumed: “Ok, I wouldn’t normally do this but it seems no one is getting back to me.

“As you can see I bought this table and paid £158.99. I love it so I simply shared it.

“…Only to find within an hour the price has changed to £300+.

“I hate this and think it’s greedy.”

Mrs Hinch, 30, confronted Wayfair: “So @wayfairuk, can you explain to me and to my followers.

“PS I do not want to work with ANY brands that do this!”

When quizzed by The Sun, Wayfair denied its price changed because of Mrs Hinch’s Instagram story.

The company said its prices varied “depending on availability and fluctuating shipping costs.”

Its Dallas 2 Drawer Chest highlighted by Mrs Hinch has now been slashed to £114.99.

Mrs Hinch’s online influence is so strong that 60% of people said they would buy a product on her recommendation, a recent study showed.

Cleaning products she uses in her videos and pictures frequently sell-out in shops as loyal fans rush to mimic the ex-hairdresser’s methods.

And companies pay more than £50,000 for a social media post advertising a product on her feed.

A Wayfair spokesman said: “Our prices can vary depending on availability and fluctuating shipping costs.

“We always try to have the most competitive prices for our customers and the Dallas 2 Drawer Chest is available in all colour options, with the ‘Grey’ colour option currently available at the discounted sales price of £114.99.

“We are committed to offering excellent value for our customers.”

 Wayfair claimed the price had doubled because of limited availability
Wayfair claimed the price had doubled because of limited availability
 Mrs Hinch has more than 4 million followers on Instagram
Mrs Hinch has more than 4 million followers on InstagramCredit: Instagram/Mrs Hinch
 The star has become famous through sharing cleaning tips with her followers
The star has become famous through sharing cleaning tips with her followersCredit: Sophie Hinchliffe / Instagram





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