asia

Move and win roundup: Week of September 28, 2020


Havas Group Singapore promoted Russell Lai from general manager to managing director for its media operations, with immediate effect. Lai will continue to report to Jacqui Lim, group CEO of Havas Singapore and be responsible for leading integrated media solutions, strategic client management and new business for Havas and Arena Media. Lai joined Havas in 2015 as executive director and was promoted to general manager in 2018. His media planning and client management experience spans 19 years across verticals including FMCG, government, telecommunications and financial services.

Edelman has appointed Yvonne Koh as head of corporate for Asia Pacific. She was partner at Klareco Communications for the previous nine months. She will be responsible for building on Edelman’s corporate specialisms across the region, including digital crisis management, employee engagement, B2B marketing and thought leadership for social media. She will report to Dave Samson, global vice chair of corporate affairs and will also serve as a member of the global corporate practice team. Koh spent three years as the Asia Pacific head of communications at PayPal, and also worked at MSLGROUP earlier in her career, where she led Southeast Asia and moved to the US as senior vice president of the agency’s New York office.

Integral Ad Science expanded its operations in Indonesia and appointed digital media veteran Arfitrianto Zulnaini as sales director. Arfitrianto has over 19 years of sales and leadership experience in digital media and was previously VP of digital marketing and group strategy at Emtek in Indonesia. Before that he served as SEA programmatic lead at Yahoo, based out of Singapore and Indonesia, and has also held leadership roles at Carat, Mindshare, Initiative, and Starcom. He will lead efforts to establish strategic relationships with brands and agencies to help them maximize their digital investments in Indonesia.

BCW announced the appointment of Rikki Jones as MD and market leader in Singapore, a role Jones will take on in addition to her existing responsibilities as MD for GCI Health Asia-Pacific. Jones has been with the BCW Group for over a decade, having started at Cohn & Wolfe in the UK before going on to be the founding leader of GCI Health’s presence in Europe and Asia. BCW also named Cindy Lim as senior director, APAC integrated communications. Lim joins from Shangri-La Group where she was assistant vice president, global brand communications, food & beverage. 

News Corp Australia’s digital marketing service News Xtend is expanding to Singapore through a deal with Singapore Press Holdings to target the island state’s small and medium business market. The partnership, SPH said, expands its already extensive advertising network to include a one-stop, outcome-based digital marketing solution for small and medium-sized enterprises. Companies can sign up for digital marketing packages through a monthly subscription model with the option for their businesses to be marketed online, with the optimisation of marketing through channels including SPH digital assets, programmatic advertising, search-engine marketing and social-media advertising. Clients may also add on other SPH media assets to their subscription package.



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