Formal menswear brand Moss Bros and womenswear label L.K Bennett are both launching rental services.
The British brands have teamed up with B2B rental technology platform CaaStle to launch the services as the company enters the UK for the first time.
Moss Bros will launch its men’s subscription rental service Moss Box on April 20. Customers can use the service to rent clothing from brands including Moss Bros, Hugo by Hugo Boss, Barberis and Ted Baker.
For a monthly fee of 65 pounds, members can select two styles to rent with unlimited exchanges and the option to keep and purchase any items at a discount. Members can also swap one or two items when ready and as many times as they want, with free unlimited shipping and returns, and complimentary eco-friendly laundering services.
Moss Bros launch its first hire service way back in 1897. “With such a long heritage we’re well-known for our formalwear, but over the last several seasons we’ve evolved with shifts in mindsets and shopping patterns to suit the more casual way men dress now,” said Moss Bros CEO Brian Brick in a release.
B2B rental tech platform CaaStle expands to UK
“The subscription model will drive awareness of the Moss Bros brand, engaging our current customers as well as reaching new ones by offering them to try our product before buying.”
Meanwhile, the L.K. Bennett rental service will launch in late summer. Further rental services in the UK market are planned for 2021, CaaStle said.
“We believe this new rental offering will attract a new customer base to L.K. Bennett, as it will satisfy those seeking a more sustainable way of shopping,” said L.K. Bennett CEO Darren Top. “We don’t see this replacing core e-commerce, but rather complementing it and adding choice.”
Other international brands CaaStle works with include Vince, Rebecca Taylor, Banana Republic, Destination Maternity, and Walmart’s Eloquii brand.
CaaStle CEO Christine Hunsicker said: “In today’s challenging retail landscape, subscription rental offers accretive operating income through better return on assets and a powerful new digital acquisition tool for brands that previously relied heavily on their physical stores to grow their customer base.
“We have seen strong results from subscription rental in the U.S. and look forward to bringing those benefits to the broader market and fuelling a deeper connection between UK retailers and their consumers.”