MORRISONS is set to create 7,000 new shop floor jobs by axing 3,000 management roles.
New jobs created include skilled butchers, bakers, fishmongers and other fresh food specialists.
The supermarket said the aim of its decision was to better help customers within its stores.
Morrisons told The Sun a consultation period will last for 45 days before any changes take place.
David Lepley, Morrisons group retail director, said: “This proposal means more frontline colleagues improving product availability and helping customers.
“Whilst there will be a short period of uncertainty for some managers affected by these proposals, we will be supporting them through this process and there are jobs available for everybody who wants to continue to work at Morrisons.
“There will also be more roles with greater flexibility that are very attractive to colleagues with families.”
The announcement comes just days after rival Sainsbury’s announced it’s cutting hundreds of management jobs.
The supermarket blamed the decision on its integration with Argos, which it bought in 2016.
The big four supermarket chains have axed tens of thousands of jobs over the past few years due to fierce competition by discounters including Aldi and Lidl.
A year ago, Tesco announced it planned to axe 9,000 jobs and close fish, meat and deli counters in 90 stores.
It then followed by another round of redundancies affecting 4,500 workers in August.
Almost two years ago, Morrisons also axed 1,500 staff members.
Meanwhile, Aldi this week announced it’s giving thousands of workers a pay rise with staff getting up to £11.15 an hour.