Mistakes to Avoid That Are Sabotaging Your Mobile Marketing

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Since the usage of smartphones has skyrocketed, more and more searches are happening on mobile phones than desktops and 51% of the time spent online in the US is on mobile devices. Irrespective of the industry you are in, big or small; adopting aggressive mobile strategies is a must for accelerating your growth. With maximum organic traffic being generated by mobile, in case you are not doing mobile SEO, then you are losing the lion’s share. By not going for mobile SEO, you are gifting a huge part of your clientele to your competitors. There is no point of losing a huge market that you can easily grab with the effective SEO strategy.

You can hire one of the SEO experts to help you with mobile SEO. By amalgamating their experience and expertise in this industry, they will help you to design a mobile SEO campaign. However, if you are a tech-savvy person who loves to do it him or her, then you have to be aware of the mistakes that can ruin your efforts. Here are some of the mistakes that you should avoid when planning and implementing your mobile SEO strategy.

1. Small font size

When you are at the beginning of website design, the most important thing that you have to keep in mind is the mobile experience. If the visitors facing bad mobile experiences then bounce rate will increase that can affect your mobile SEO. Small font size is one of the things that cause a bad mobile experience. If you select the size just keep in mind about the looking on a laptop or desktop screen may not necessarily impress on a tablet or smartphone user. According to Websitebuilderexpert “16px is the ideal font size for your main body text”. Don’t use smaller fonts less than 16 pixels for the body text as it makes the content difficult to read for the visitors.

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2. Slow page speed

Slow mobile speed is another factor for which mobile users will not forgive you. According to Crazyegg “If your site takes more than 3 seconds to load, they will immediately switch to another site and you will lost almost half visitors”. With so many options at their fingertip, why will they prefer a site that takes too long to open? So, for top quality mobile SEO, you must optimize your page loading speed. One of the important steps that you can take to resolve this issue is to make sure that you compress the images properly. There are many reasons why your mobile performance is poor. Just check your website on Google Insight, they will show your desktop and mobile performance score and the reason for the poor performance. Follow the steps as they suggested it will definitely increase your page opening speed.

3. Unresolved 404 errors

A 404 error is one of the annoying things that users don’t want to see. This error generally occurs while someone types a wrong URL. However, it also occurs if the page does not exist. Sometimes, webmasters do not pay heed to create a mobile-friendly version of a webpage. And as a result, the mobile users receive a 404 error when trying to access a page, which the desktop users can see. A huge number of broken links can decrease your website ranking. So, you should find all 404 and soft 404 pages as soon as possible, and fix these.

These are some of the mobile SEO mistakes that can restrict you from reaching your mobile audience. So, you should be careful while arranging a mobile SEO campaign and the ideal will be to choose the best SEO agency Melbourne for this.

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