Middle Eastern luxury retailer Chalhoub Group splits up into four divisions

New York – Dubai’s luxury retailer Chalhoub Group has announced it is
restructuring into four main divisions, following a coronavirus-accelerated

The four newly created divisions will report to CEO Patrick Chalhoub,
who had initiated a “900-day transformation” of the group aimed at pivoting
from a big brick-and-mortar focus to a ‘hybrid’ retail model.

The new organisation “will be simpler” and based on a 4-pillar
structure: ‘managed companies’, ‘JV and strategy’, ‘growth, innovation and
investment, operations and enablers’, and ‘people and culture’. “This
structure will allow us to drive growth and sustainability, be innovative
and creative, foster synergies, cooperation and drive efficiency, have more
ownership and accountability for our initiatives,” said Chalhoub in a
corporate statement.

David Vercruysse will be re-joining the Group as the head of the managed
companies division, where he will oversee the beauty and fashion
distribution as well as its retail concepts such as Tanagra and Level
Shoes. Michael Chalhoub will oversee the joint venture businesses, and also
take the lead on “strategy, growth, innovation and investment”. “There are
great opportunities to be found in challenging times like the ones we are
going through,” said Michael. Both will report into Patrick Chalhoub, Group


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