The Only Way Is Essex star Mick Norcross dazzled on the Essex based TV show as the flashy owner of Sugar Hut.
The businessman was tragically found dead at his Essex home on Thursday, aged 57, and police say they are not treating his death as suspicious.
Mick was introduced onto the ITVBe series as Kirk Norcross’ father and the pair often hosted filming sessions at the haunt favoured by the reality stars of Essex.
But in 2013, Mick decided to quit the show and revealed his reasons for ending his reality TV career.
He shared that he wanted out because he worried about his association with the show, and that it being used as a filming location was damaging the reputation of his nightclub.
Announcing he was ending his on-screen career, he told The Sun: “My club is an upmarket venue where people come to drink champagne and feel spoiled.
“All these rows they keep filming don’t show the club in a good light and I’m worried it’s putting people off coming, which is the last thing I want.”
He continued: “Allowing the Sugar Hut Honeys to be called slags is the final straw. I would never allow that to happen in my venue.
“I’ve had enough. I’m out.”
Mick continued his lucrative career as a business owner after ditching the small screen and remained as the owner and chairman of Brentwood High Street’s Sugar Hut and also ventured into property developing.
On Thursday evening Essex Police told of Mick’s tragic death.
The force told in a statement: “We were called to an address in Brentwood Road, Bulphan shortly before 3.15pm on Thursday 21 January.
“Sadly, a man inside was pronounced dead. His death is not being treated as suspicious and a file will be prepared for the coroner.”
Earlier today at 7.17am, Mick had sent out a heart-wrenching final tweet, writing: “At the end remind yourself that you did the best you could. And that is good enough.”
Mick dated some of TOWIE’s stars including Gemma Collins, Chloe Sims and Maria Fowler during his time on the series.
As well as Kirk, Mick had another son called Daniel. He was close to his reality star son and a doting grandad to Kirk’s children Harry and Violett.
Tributes have been pouring in for the TOWIE alumni online after the heartbreaking news broke.