Marks & Spencer taps Next digital trading boss for new analytics role


Marks & Spencer taps Next digital trading boss for new analytics role

Marks & Spencer has appointed Next’s head of digital trading Gemma
Lumsden to a newly-created analytics role.

Lumsden will join the UK retailer on Monday as head of optimisation and
analytics. In her new position, she will be responsible for leading the
analytics, website optimisation and SEO teams. She will report to Stephen
Langford, who joined the retailer as director of M&S.com in May.

“With the trend towards digital accelerated it is critical we
turbocharge M&S.com through both a strengthened and engaged in-house team
and by working with the very best external partners,” Marks & Spencer said
in a statement.

“Gemma brings true digital expertise and great retail experience and
this new role represents our absolute commitment to improving the customer
experience on our website and ultimately driving growth.”

Photo credit: Marks & Spencer

Metakey: Marks & Spencer



READ SOURCE

READ  July footfall marks a “nervous return” to the high street

LEAVE A REPLY

Please enter your comment!
Please enter your name here