- Huw Hughes
Marks & Spencer is to expand its womenswear activewear range Goodmove in
2021 to include both kidswear and menswear, as the British retailer
continues to increase its focus on more casual clothing.
Over half (52 percent) of Marks & Spencer’s customers have been wearing
activewear more and more as everyday clothing, with a quarter (24 percent)
citing its suitability for everyday use as one of the main reasons they buy
activewear, according to the retailer.
Meanwhile, 80 percent of its customers say they want to get fitter in
Jill Stanton, Marks & Spencer’s womenswear and kidswear director, said
in a statement: “2020 has cemented activewear as a staple in our
wardrobes—we’ve worn it not just to workout but to work as well. By
expanding Goodmove into mens and kids we want to continue to drive growth
through a stylish and relevant product offer.
“Fabric quality & innovation remain at the heart of the range—from
quick-dry fabrics to blackout leggings – which is part of what makes it
such great value. During the pandemic lots of us got active outdoors with
family & friends and our new offer is perfect for continuing that
Photo credit: Marks & Spencer