- Andrea Byrne
Marks & Spencer has rolled out its ‘Sparks Book & Shop’ online
reservation service to all of its 566 food halls and larger stores ahead of
the UK’s second lockdown on 5 November.
The ‘Sparks Book & Shop’ service allows customers to book a time slot to
shop at the retailer for essential and non-essential purchases. Start times
are allocated in 30-minute intervals and up to two people from one
household can check-in at arrival.
The service will allow Marks & Spencer to manage the number of customers
in-store and a counting app will be used to track customers who have not
reserved a time slot to ensure social distancing is maintained.
Helen Milford, stores director at Marks & Spencer, said in a statement:
“With winter ahead, we know customers are increasingly concerned about
queuing, so in response, we wanted to deliver a quick, digital solution to
help them shop.
“Designed by our in-house tech teams – Book & Shop does just that,
helping Sparks customers guarantee a slot at a time that suits them and
removing the need to queue should there be one. Of course customers will
always be able to visit M&S without a slot but we hope this is a small way
we can help make things a little easier for our customers.”
‘Sparks Book & Shop’ was first trialled in 80 stores across Scotland
and Wales due to the increased restrictions in those areas.
Photo credit: Marks & Spencer