- Robyn Turk
Marie Claire UK has introduced an refurbished version of its
shopping site, Marie Claire Edit. The new updates are designed to
enhance the user experience and provide styling advice.
The shopping site now has a new navigation bar, shoppable editorial
content that will be updated daily to reflect new stock and advice
from Marie Claire’s fashion desk. The website’s new design allows a
streamlined look and feel that brings ease to the user experience.
Since the magazine first launched Marie Claire Edit in November
2018, it has proved successful. It currently garners an average 6
percent conversion rate, and average basket size of 397 pounds (478
Mare Claire Edit works with over 6,000 brands and retailers to
bring together its editorial content with a consumer experience. Its
current retail partners include Farfetch, Selfridges, ASOS, Luisa Via
Roma, Net-a-Porter, Matches Fashion and Topshop.
“We launched the site last year with only a few core elements to
prove concept, and fundamentally understand our users,” said Emily
Ferguson, head of fashion affiliates, in a statement. “Since then, the
team has spent months testing how the site interacts with Google and
what elements of the platform should be developed to further enhance
its potential. Following its huge success, we will continue to build
on this very exciting journey of growth.”