In his final moments, Norbert Schemm, asked his family for just one thing.
The 87-year-old from Appleton, Wisconsin, wanted his loved ones to gather close and share a drink with him, and they did so as he sipped a beer.
A picture of the touching moment was shared to the family’s Whatsapp group, where Norbert’s son Tom described how they’d all been laughing and reminiscing before it was taken.
Just hours later Norbert died.
“Last night all he wanted to do was to have one last beer with his sons.”
Neither he nor his family could have predicted the response it would receive.
The image has resonated with thousands of people around the world, being liked over 320,000 times and garnering more than 30,000 retweets.
It’s also made its way on to Reddit and several other social media platforms.
People have replied to Adam admitting that the picture “hit home” for them or that they really “felt it” and a number even began sharing their own stories of loss.
One person said: “I don’t know you…but I felt this.
“Days before my grandpa passed he let my dad and I know he wanted a cigar and a beer. We made it happen.
“I’m so sorry for your loss. Your grandpa’s smile is one for the books!”
A different Twitter user commented: “This tweet hit home quickly.
“I lost my dad in June and he was clearly of the same mind as your grandfather. We’ll raise one tonight in both their honours.”
Someone else revealed their grandmother had done the same thing on her death bed, but with a shot of Bailey’s instead of beer.
Adam says he was initially hesitant to share the picture, but decided to do so because it was such a beautiful moment.
Speaking to the BBC, he said: “It seems to have tapped into a sense of community and clearly is a moment lots of people relate to.
“The comments have been so kind and we’ve seen pictures of people toasting bottles of beer in his honour.
“I thought people I knew might want to see it and respond but had no idea just how many people it seems to have helped.”