In France, for more than a month, all shops aside from grocery stores
have been closed to limit the spread of the Covid-19 epidemic, with the
situation presenting fashion chains and stores with several challenges,
including the dilemma of what to do with unsold stock.
While the issue has been particularly significant in the fast-fashion
sector, small businesses have also been impacted, however in a slightly
different way. Retailers which sell inter-seasonal products should, it
seems, be impacted less, as supply can be sold later in the season,
explained the founder of French fashion brand Prêt Pour Partir, Xavier
Aujard, to FashionUnited on March 25.
And the importance of the issue shouldn’t be understated. According to
the CEO of the Parker Lane Group, Raffy Kassardijan, the issue of unsold
stock is now a priority: “Covid-19 has shown that in the future, retailer
security will depend on both sturdy contingency plans for unsold supply and
alternative routes beyond major markets,” he said in an email to
FashionUnited. The UK-based Parker Lane Group specializes in the management
of goods returned by customers and works with Kiabi and Cache Cache brands.
Parker Lane Group spokesperson Julie Hutchinson elaborated on that,
highlighting two major measures that need to be put in place.
1. Create a new strategy to manage unsold stock and reassess the supply
The main priority is to maximise the value of unsold goods through
negotiating a new management strategy with suppliers. A “just in case” plan
is necessary, now more than ever, to manage inventory in the event that
usual sales channels are closed.
“Traditionally, unsold stock was intentionally included in the retail
strategy to guarantee that customer demand was met. Generally, unwanted
goods accounted for three to five percent of revenue. Now, it has become
the main concern of retailers,” said Julie.
2. Clear out warehouses and find new resale opportunities
“We can be certain that the SS20 season is over in the UK and Europe.
Retailers can reduce overstock in their primary markets by selling in
secondary markets that are less affected by Covid-19,” said Julie.
According to her, this helps companies improve their operational
expenditure, allows for the distribution of inventory in countries where
the SS20 season has yet to start and protects their brand image in their
Several organizations exist to help companies deal with the issue of
unsold stock. For example, German-based Capitva GmbH specializes in
commerce of unsold goods. American company Optoro, whose activity can be
compared to that of Parker Lane Group, works to give a second life to
unsold stock through the circular economy model. In France, the non-profit
organization Eco-TLC collects used tissues and re-integrates them into the
The sustainable direction that the fashion industry has taken for
several seasons must also be considered when managing unsold stock. The
anti-waste and circular economy act, which also prohibits the disposal of
unsold non-food items, was published in the French government gazette,
Journal Officiel, on February 11, 2020 and will take effect in 2022. This
act will, in particular, extend the life cycle of products on the market,
so the issue of unsold stock can be seen as an educational step in the
direction of a more sustainable model.
Photo credit: Inditex
This article was originally published on FashionUnited.FR, translated