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Athletic attire brand Lululemon is joining in on creating experiential
retail moments for its consumers. According to a press release from the
brand, the retailer has opened up a new store — which will be used to
manifest the brand’s mission to promote fitness — in the Lincoln Park
neighborhood of Chicago.
The 20,000 square foot location will be used as a hub for those in the
community to gather with features such as a restaurant, personal
development, studio classes — where customers will have the opportunity to
test out products before purchase — and a locker room.
The location will have 45 ambassadors who will lead fitness, meditation,
and nutrition classes. It will also offer six to ten classes per day in its
studios and offers flexible open-concept workstations and lounges.
Images: Courtesy of Lululemon
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