A MISSING 15-year-old girl from London has been found safe and well after featuring in a social media campaign by Roma.
The Italian giants decided to feature missing children around the world on videos when new players signed.
When they signed Turkish defender Mert Cetin this summer, included in the clip was the missing teenager from London.
There was also a telephone number included for people to call with any information.
And now Roma have confirmed she has been found – her photo and name has been removed from their social media accounts for legal reasons.
Speaking at the launch of the campaign, a club official said at the time: “With each player signing announcement the club makes this summer, a video will be released that will feature the faces and details of a number of children who are currently missing.
“The goal of generating publicity could result in someone, somewhere, offering valuable information about the whereabouts of the missing child.”
This support enables us to continue our work and bring more missing children back to safety
Missing People Spokesman Ian Roullier
The Serie A club are known for snippy Twitter posts and humorous player signing announcements, often going viral on social media.
But Roma claim they have now changed their digital media strategy and want to use their “extensive following” for “social good”.
Alongside photos of the kids and information about them, the Italians provide contact details to offer whereabouts of the missing children.
The club shared a comment from Missing People spokesman Ian Roullier when the news about the girl being found broke.
He: “When we publicise an appeal for a missing person, our hope is that it will reach people far and wide. #ASRoma have provided a platform to make this happen.
“We’re so grateful to #ASRoma, as well as their thousands of fans, the fans of other clubs and members of the public for engaging with these videos and helping our reach go even further.
“This support enables us to continue our work and bring more missing children back to safety.”