lifestyle

Local shops boost communities says entrepreneur – and it's easy to support them


Local shops add character to towns and cities, provide jobs, sell unique products are generally great places to shop, says Down Your High Street founder

A woman standing in a toy shop, holding a sign which says 'find me on Down Your High Street'
Local shops add character and a sense of culture to places

Local shops are a large ingredient in the mix of what makes a UK town or city unique. They add character, and a sense of culture: a dainty postcard shop by the Cornish coast, a sophisticated suit shop in Central London. Without them, towns and cities would be duller, just consisting of the same large chain stores repeated everywhere.

Down Your High Street is an online platform that supports local, independent UK high street shops. You have to be a brick and mortar (real life and not only online) shop to join. Once you sign up to them, they allow you to sell to new customers, via their online platform.

Down Your High Street is an online marketplace only for independent bricks and mortar retailers.

They offer:

  • A vast and varied customer base committed to supporting the local high street

  • They cater for everything from fashion to furniture, electronics to kitchen essentials

  • They offer low commission and fast payments

You can find out more on Down Your High Street’s website.



The shops already signed up have had a great amount of success. They typically earn up to £500 on their first month of joining. Some have even made sales as high as £450,000 over a 12-month period – which is very impressive.

Earnings like this could make a huge difference to your business and lifestyle. If great sales weren’t enough, we’ve teamed up with Down Your High Street to offer a great prize to the shopkeepers who have signed up.





10 lucky independent shopkeepers who have signed up to Down Your High Street will be selected at random to win a two-part prize:

  • A year’s selling on the platform, subscription and commission-free for Down Your High Street. This means you can make those excellent sales through the platform at absolutely no cost for a whole 12 months.
  • A fantastic local media Christmas campaign worth £5,000, provided by the company that publishes The Mirror.

If you want to make sure that you like selling on the platform first, you can sign up using a 14-day free trial. To qualify for selling, you simply need to fulfil Down Your High Street’s independent retailer criteria. See end for terms and conditions.

As we’ve said, local independent businesses are a special part of communities. Dan is the founder of Down Your High Street, and so he works with the local, independent businesses that have signed up to the platform. He understands why they’re so special and told us why.








Dan spends loads of time working with local, independent retailers
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Image:

Down Your High Street)



Dan’s reasons why local, independent businesses are great:

They sell unique products

“The products sold in local, independent shops tend to be more unique than the mass-produced stuff commonly sold in large chain stores. These local shops tend to not be able to afford the rates to sell with the likes of Amazon. This means the products are less common and there’s a lower chance of that cringe moment when you bump into someone wearing the same t-shirt as you.”

They provide local jobs

“These shops provide employment, skills, and experience for those in your community. When I was 14, I worked for a local market stall in Hoddesdon. I’d see the stalls being laid out to attract customers, and I saw the effort required to make a small business work. From that job, I got to know the local community. This has played a key role in helping me develop the people skills I use today. Having these local jobs available for the next generation is essential.”

Your purchase makes a real impact








Buying from local, independent shops makes people happy
(

Image:

Down Your High Street)



“When you buy from a local, independent shop your purchase gets felt by real people and makes them happy. Buy a product, and the shopkeeper is probably doing a little dance to themselves somewhere. Buy from a big chain business on the other hand, and your purchase doesn’t make as much of an impact. It’s simply a figure among a sea of other figures.”

They keep towns and cities interesting

“Communities would be bland without local, independent shops. One survey found that around 40% of towns and cities in the UK are already known as ‘clone towns’. That means that many of the shops and other businesses there can be found in other towns. This equals less diversity, character, culture, and cool, different places to shop.”

Buying from them helps keep money local

“Buying locally is better for your community. This is because independent, local businesses tend to spend more money locally. They hire locally, spend locally, produce locally. Big chain businesses on the other hand, usually spend more money abroad. They ship from abroad, hire from abroad, and so on. Keep money in your community and support local, independent shops.”

If you have a local, independent shop yourself or are starting one up, then sign up for Down Your High Street, and don’t miss out on the opportunity to win that fantastic prize.

Competition applicants must fulfil the independent retailer criteria outlined by Down Your High Street. To qualify, you must sign up to Down Your High Street by 31st October 2021 and pay for a year’s subscription, which will be refunded to winning subscribers within 21 days of the competition closing. Your account will qualify for zero commission for the 12 months after joining, with any paid after 31st October 2021 refunded within 21 days of the competition closing. Each of the 10 winners will receive a multi-channel local media campaign to promote their business pre-Christmas 2021, to the value of £5,000 (at published rate card rate). The details of the campaign will be confirmed to the winners by 30th November 2021. The media campaign prize excludes design and ad production.





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