Liverpool to overtake Man Utd, Man City and Chelsea kit deals as chiefs eye Nike agreement


Liverpool are set to sign a mega deal with Nike which could push them to the top of the Premier League kit rich list.

At the moment, Liverpool’s kit is manufactured by New Balance, but that contract is coming to an end next year.

The New Balance deal is worth £45million a season for Liverpool – but their proposed move to Nike could eclipse that number considerably.

The Reds stand to make more than rivals Manchester United, Manchester City and Chelsea for a partnership with Nike.

Forbes are reporting that the deal is close to being announced, ready for the 2020/21 season.

Manchester United currently make the most from a kit deal, with the club raking in £75m per season from Adidas.

Chelsea make £60m per year from their deal with Nike, who became their kit suppliers in 2017.

City make just a smidgen more than than the Blues on £65m for their recent partner-up with Puma, who used to work with Arsenal.

The Gunners, though, made a move to Adidas, who will pay the north London club £300m over a five-year period.

Liverpool currently sit eighth on Forbes’ Soccer Rich List and are valued at £1.9bbn ($2.183bn).

Klopp’s side sit behind Arsenal, Chelsea, City, Bayern Munich, United, Barcelona and Real Madrid.

Barca are the side who currently make the most money from a kit deal in football.

The Catalan side take in a cool £120m every year from Nike – the world’s biggest sportswear company.

Liverpool were previously with Adidas and then Warrior Sports before signing their five-year partnership with New Balance in 2015.

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The club increased their revenue by 12 per cent last year while it was revealed they have an income of £105m.



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