Levi Strauss reports better-than-expected sales boosted by e-commerce

Levi Strauss & Co reported better-than-expected sales for the
third-quarter on Tuesday, with online revenue soaring 52 percent during the

Net revenue at the company fell 27 percent on a reported basis to 1.06
billion dollars, largely due to Covid-19-related store closures, while net
income fell 78 percent to 27 million dollars. But those were ahead of the
company’s expectations – analysts expected net revenue of around 822.2
million dollars.

It sent shares of the company up 10 percent in after-hours trading on

That decline in revenue was partially offset by strong e-commerce
revenue which grew 52 percent over the period. The company’s global digital
revenue, which includes its e-commerce sites and the online business of its
pure-play and traditional wholesale customers, grew around 50 percent – it
comprised approximately 24 percent of third-quarter revenue, double what it
was a year prior.

Gross margin increased 130 basis points on a reported basis to 54.3
percent, while adjusted gross margin increased 60 basis points to 53.6

The company said it now expects sales to be down between 14-15 percent
in the fourth quarter.

Growth in e-commerce and womenswear

CEO Chip Bergh was upbeat on the results and hailed the company’s focus
on digitization, its womenswear category and fast-growing
direct-to-consumer business. “These investments are already paying off,” he
said. “We exceeded our expectations for the third quarter, our total
digital business has doubled as a share of total net revenues, and Levi’s
remains the global leader in denim, where our women’s business continues to
take market share. And the brand has gotten even stronger during the

READ  Candid Black Lives Matter talk enlivens London Fashion Week

Harmit Singh, executive vice president and chief financial officer,
said: “We bounced back this quarter, delivering profitability and
generating strong cash flows. The strength of the Levi’s brand is
demonstrated in our gross margins, and revenues have been recovering from
Covid-19 related disruptions faster than expected, driven by e-commerce,
international and our women’s business, particularly within Europe and in
the United States.

“Inventory is healthy headed into holiday, we are making investments in
our digital transformation, and our cost and working capital actions have
put us on a clear and accelerated path to achieving our adjusted EBIT
margin ‘North Star’ of at least 12 percent when revenues recover to
pre-Covid levels.”

Photo credit: Levi Strauss & Co, Facebook



Please enter your comment!
Please enter your name here