The 22-year-old cosmetics mogul has been busy adding to her already extensive list of registered trademarks, which currently stands at around 130, according to an article by Forbes. The most recent addition to the ever-growing list of legal docs (someone needs to Marie Kondo Kylie’s filing cabinet, stat) is ‘Kylie Hair’ – but what does this mean?
Rumours are flying around the internet (and the GLAMOUR office) about what exactly we can expect from this new marketing venture. We’re thinking haircare products (solve our dry hair woes, please Ky?), and perhaps a range of hair dyes? What about those extensions Kylie’s such a fan of? Wigs? Some hair tech (what we’d do for a Kylie J curling wand)? Maybe even the whole shebang?
What we know for sure is that Kylie is not afraid to go all out when it comes to her hair (remember the green mermaid hue, the blue dip-dye, and of course those jaw-droppingly pricey birthday extensions?), so we’re expecting big things from these products. And with the storming success of Kylie Skin last year, the beauty powerhouse proved that she doesn’t just know lip kits. Is there anything she and her team can’t do?
Back on Valentine’s Day, Kylie also filed to trademark ‘Kylie Body’ and ‘Kylie Body by Kylie Jenner’, so we’re hoping for some rich body butters or moisturising oils (Kylie revealed last year that she likes to moisturise post-shower with some organic oils from Amazon, so maybe we can hope for some quenching almond oil or jojoba oil infusions). Other recent trademarks include ‘KylieCon’, ‘Kylie Baby’ and ‘Kylie Museum’ (nope, no idea, but that is definitely a museum we want to visit).