- Robyn Turk
Klarna has added over one million new consumers in the U.S. since
the start of summer 2020. The buy-now-pay-later payment provider now
has nine million customers in the country.
The company’s U.S. retail partnerships have grown by more than 158
percent year over year, with a gross merchandise volume amounting to
22 billion dollars in the first half of 2020. Klarna’s growth reflects
an increased consumer demand for its service, which allows shoppers to
purchase their products and pay later via interest-free
“Klarna has been well positioned to meet the challenges and
evolving consumer needs in an uncertain marketplace over the last
several months, as reflected by our global volume growth of more than
44 percent,” David Sykes, the company’s head of U.S., commented in a
The alternative payment solution is very attractive to consumers
during economic uncertainty that has come with the COVID-19 pandemic.
Klarna’s growth has likely been bolstered by an increased need for
financial flexibility, however the company has launched several new
initiatives over the past three months that may account for its rapid
growth in consumers.
Klarna launches virtual events, loyalty program, shopping app and more
The alternative payment solutions provider has achieved its recent
milestone after a series of new partnerships and initiatives aimed at
stimulating customer engagement over the past few months. Since June,
Klarna has launched a new mobile shopping app, commenced its new “Vibe” loyalty prgoram, created an shoppable
and shareable wish list feature, teamed with
Nintedo to offer a virtual shopping experience in the Animal Crossing
game and hosted its first “Klarnival” online shopping festival.
Photo Credit: Klarna