It’s been the biggest beauty trend since contouring, but can anyone *really* be bothered to bake? Is it actually worth the extra step in our already lengthy beauty regimes?
Last year, Kim Kardashian took to her website to announce to the world that’s she’s totally over beauty ‘baking,’ the technique that sees a powder piled on top of foundation and concealer to set the base.
“Mario [Dedivanovic, the makeup artist] and I used to do really heavy baking,” she explained.
“Back in 2009 or 2010, having a super light under-eye was the thing to do and I absolutely loved it at the time. But looking back, sometimes I looked a little crazy – especially with the camera flashes.”
Kim continued by saying she now likes to keep things much more “simple”:
“Throughout the years, I’ve tried a lot of beauty trends. It’s fun to look back at the old glam I used to do – a lot of contour, really baked under eye and long lashes. Now, I tend to stick to a monochromatic nude look.”
Baking has actually been around for years, and hit the mainstream after it became popular in the drag community (who are undoubtedly the contour experts). It’s a great way to keep makeup put and for full-on glam evening makeup. But part of a daily makeup routine? Not so much…
Mario Dedivanovic told US GLAMOUR a couple of years ago that baking is usually not intended for an everyday look:
“I would not recommend this technique for every day at all.”
He continued, “I personally use it from time to time depending on the job —usually on a celebrity who likes a very dramatic, long-lasting matte finish to the face or if I’m working on a stage performer.”
There’s something about baking that seems unattainable when we are talking about women and men using makeup in their daily lives. First up, who realistically has the time to bake their makeup every day (it takes 20 minutes to ‘cook’ before removing the excess powder)?. Second, why do we feel the need to layer things up so drastically? Whatever happened to embracing our natural complexion, or simply enhancing it but in a more subtle way?
Don’t get me wrong, I’m a big fan of high coverage beauty products. My first question to beauty PRs when I hear their brand is releasing a new foundation is “how much will it cover??”. I prefer heavy bases, experiment with new trends and shades, and have enough makeup to fill a small country. But I personally have never been into heavy contouring or layers of baking as I actually want my skin to be able to breathe and to an extent, be seen. If you’re a big fan of baking, you do you – no judgement here. It’s just never been for me…
Perhaps Kim’s statements will be the beginning of a backlash towards highly covered, perfected faces, with more natural techniques and formulas set to make a comeback. We can only wait and see…