Khloe Kardashian is in the best shape of her life as she has stuck to her rigorous daily workout routine for over a decade.
And on Wednesday the 37-year-old Revenge Body host put her figure to good use to plug her new Good American jeans.
The looker, who is a single mother to daughter True Thompson, did not wear a top as she let her long hair cover her ample assets.
Bare facts: Khloe Kardashian went topless for her latest shoot for her brand Good American
‘Heeeyyyyy 178 million babes! Always fits denim. New colors and fits drop tomorrow,’ she shared. The 178 million babes refers to her 178 million Instagram followers.
The looker propped herself up on one hip as she wore her skintight jeans with pointy clear heels.
Her hair was a warm honey color and worn stick straight over her chest as she added caramel colored makeup while staring blankly at the camera.
Her skin was a deep bronzed tan color as she added a choker necklace and flashed long white nails.
She was on the floor of a dark studio and lit to perfection.
Haute stuff: The looker propped herself up on one hip as she wore her skintight jeans with pointy clear heels. Her hair was a warm honey color and worn stick straight over her chest as she added caramel colored makeup while staring blankly at the camera
Khloe had shared a Polaroid of the look earlier this week that got fans interested in her latest campaign.
In a video filled with a series of photos of the reality star posted to her brand Good American’s Instagram, she could be sporting just a pair of cropped jeans, a diamond choker and black clear stiletto heels.
Other clips featured the mom-of-one in the same outfit with a nude bra, grey crop top and the same neon yellow manicure.
Busty display: Her skin was a deep bronzed tan color as she added a choker necklace and flashed long white nails. She was on the floor of a dark studio and lit to perfection
Glam: The Keeping Up With the Kardashians alum shared behind-the-photos from her latest photo shoot
Later she changed into a cool camouflage jacket jacket, matching pants and a beige crop top, which highlighted her incredibly toned midriff.
She completed the chic ensemble with a pair of brown booties.
‘I’m so excited because today is the day that Shein X Design contest challenge airs,’ Kardashian later teased on her Instagram Story.
Now with a bra on: In this shot, the siren added a nude bra while in a makeup chair
Her post comes just days after facing fierce backlash for teaming up with the fast-fashion brand as critics point out that the Chinese retailer has been accused of piracy and mass pollution.
The beauty announced her collaboration with Shein on Instagram Wednesday, saying she will be a guest judge on the brand’s upcoming Shein X 100K Challenge series.
Posting a glamorous photo of herself, Kardashian wrote: ‘I am so excited to have teamed up with @sheinofficial to judge the #SHEINx100Kchallenge. The SHEIN X Designer Incubator Program gives talented fashion designers the ability to design a collection for SHEIN that will be seen by fashionistas all around the world!’
‘In order to fully support the SHEIN X designers, SHEIN produces, markets, and promotes the collections!’ she added, urging fans to tune into the four-part series when it premieres on the Shein app.
Kardashian also offered her followers a discount code to get 20 percent off Shein’s entire site while promoting the partnership.
‘I’m so excited because today is the day that Shein X Design contest challenge airs,’ Kardashian later teased on her Instagram Story
The brand launched the competition in April as part of its Shein X incubator program, The Business of Fashion reported.
The series will follow 30 budding designers as they compete to win $100,000 and a chance to have their designs sold on the company’s website. The winner’s looks will also be featured in Shein’s upcoming Fall/Winter 2021 virtual fashion show.
Kardashian is one of five celebrity judges, which include designer Christian Siriano, stylist Law Roach, and former J.Crew creative director Jenna Lyons.
While the reality star is only serving as a judge on the show, critics lambasted her for promoting a company that has long been accused of copying other designers in its rush to release new products.
‘Shein is one of the most unethical fast fashion brands,’ one person commented, while another asked: ‘Is this a joke???? After Shein knocks off small designers.’
‘Lmaoooo Shein supporting designers?!’ someone else wrote. ‘All they do is rip off small independent designs to make fast fashion.’
Shein — which ships to 220 countries — has had a pandemic-busting year that in June led to it toppling Amazon as the most downloaded shopping app on iOS and Android in the U.S.
The brand targets social media-savvy Gen Zers with its never-ending rollout of trendy pieces sold for incredibly low prices. A halter top sells for as little as $6 on the site, while a summer dress goes for $15.
Under fire: Kardashian has faced backlash for teaming up with the Chinese fast-fashion brand Shein
Promotion: The reality star announced her partnership with Shein on Instagram Wednesday, saying she’ll be a judge on the brand’s upcoming Shein X 100K Challenge series
The retailer has long been accused of copying other designers, but many of those who claim to be victims of piracy are small, independent labels without the resources to challenge an international giant.
Last month, Nigerian brand Elexiay called out Shein on Instagram for copying its pink and green hand-crocheted sweater. The company shared a photo of its $330 design next to Shein’s remarkably similar version, which was being sold for just $17.
The sweater appears to have been taken down from Shein’s site.
Another gripe with Kardashian’s critics is that Shein is contributing to mass pollution. Roughly 350,000 tons of clothing are dumped in landfills each year, and some claim fashion is the world’s second-biggest polluting industry after fossil fuels.
Many Shein items are made of polyester, a synthetic fabric usually derived from petroleum. When washed, they produce microfiber, which contributes to the huge volumes of plastic pollution in the seas.
‘Fast fashion is bad for the environment — not cute,’ one person commented on Kardashian’s post about her Shein collaboration.
There were also unfounded criticisms about Shein’s labor practices, which have been subject to speculation.
Fashion crew: Kardashian is one of five celebrity judges, which include designer Christian Siriano, stylist Law Roach, and former J.Crew creative director Jenna Lyons
While there isn’t any evidence that the brand employs children or facilitates unsafe working conditions, some have found it suspect that the company hasn’t disclosed its workers’ wages or hours.
Siriano, Roach, and Lyons have also faced criticism online after they promoted the show on their own social media pages.
While Siriano announced that his team was deleting negative comments, Roach asked his fans to give the show a chance.
Fast fashion: Shein targets social media-savvy Gen Zers with its never-ending rollout of trendy pieces sold for incredibly low prices
‘My Tribe please just watch this when it airs and you will see why I choose to do this!!! I promise you will be proud of me,’ he wrote.
Lyons said she was also considering taking down negative comments out of respect for the young designers she met.
‘The reason I participated — if you are interested — is because the ENTIRE PROCESS was designed to support young designers, and all of the contestants were incredibly talented, passionate, and deserving of a chance at winning 100k,’ she explained.