Just one in ten shoppers have finished Christmas shopping

Just one in ten shoppers have finished Christmas shopping

New research has revealed that just one in ten shoppers are “done and
dusted” with their Christmas shopping.

‘Buy now, pay later’ payment service Klarna surveyed 2,000 Klarna users
on an in-app survey about their Christmas shopping for this year.

The results revealed that 16 percent of shoppers plan to spend more on
Christmas shopping this year, 31 percent intend to spend the same amount as
other years and 43 percent are limiting their spending.

58 percent of shoppers plan to shop at small independent stores and 73
percent expect to purchase gifts at online-only retailers. With news of the
re-opening of non-essential retail, 76 percent of shoppers plan to shop in
physical stores.

When asked how their Christmas shopping is going, 64 percent of those
surveyed said they have a long way to go and 25 percent are yet to

33 percent of respondents said they have worries about shopping online
for gifts. Of those concerned, 45 percent are worried about the quality
they will receive, 26 percent of customers worry if they are getting the
best price and 16 percent are concerned about the security of shopping

In terms of delivery, 54 percent are anxious their item will not arrive
on time, or at all, 25 percent generally fret over customer service and 40
percent are concerned about the returns process.

AJ Coyne, head of UK consumer marketing at Klarna, said in a statement:
“It’s been a tough year for everyone, marked by uncertainty, and one in
which people have spent limited time enjoying the company of their friends
and family. This Christmas, it makes sense that we want to treat our loved
ones to a gift they truly want.

“In conjunction with lockdown coming to an end, retail analysts are
anticipating a surge in spending over the coming weeks. However it is more
important than ever before that we are spending responsibly, and that
shoppers have a sense of control over their personal finances this

Photo credit: Klarna


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