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Jazmine Flowers releases first single with Island Records – and it's worth wait


In these seemingly endless dreary days of lockdown, everyone can do with a lift and music plays a big part in raising our spirits – so we should thank our lucky stars the pandemic has not stood in the way of talented artists emerging amid the gloom.

One such person is young singer Jazmine Flowers, who has just released her first single, Awkward, on legendary label Island Records. While much of the entertainment industry has been put on hold due to the Covid crisis, some things are worth waiting for – and this is one of them.

The Brixton-born 20-year-old, who is also a songwriter, producer and instrumentalist, has a vocal range that soars and swoops in equal measure and a sultry voice that perfectly projects her intelligent and thoughtful lyrics. She has that rare knack of cutting deep into the soul.

On her deeply emotional and catchy debut track Awkward – produced by Norwegian Askjell (Sigrid, Aurora and Iris) – Jazmine shares with the world her innermost thoughts and feelings using her music as a tool to show a side of herself that has been pretty much kept under wraps until now.



Jazmine Flowers has released her debut single, Awkward.

Speaking about the inspiration behind the track, Jazmine said: “Most of my music is super visual and inspired by nature and really deep feelings but Awkward is just me, like I’m so awkward all the time and its exhausting.

“This was the first time I’d met or worked with Askjell, I feel like he would also be quick to admit he’s pretty awkward too and the two of us together just made for a lot of awkwardness so the song came together pretty quickly.

“I guess with Awkward I didn’t just want to say ‘I’m awkward’ if you listen to the lyrics, I reference a lot of things which are signs of depression and anxiety, like memory loss, feeling uncomfortable around people and hot flushes. I write about it in a pretty light-hearted way but it’s a super prevalent issue among lots of people.



Singer in the studio

“I wrote the lyric ‘I don’t chat s*** about s*** I don’t know no shit about, I’d still lick the floor despite the taste in my mouth’ because so many people overcompensate for their shyness with talking shit and acting smart but I will happily bask in my awkwardness. It also just sounds cool.

“I suck at saying how I feel and how I experience things in words so I put it into music, not necessarily just in the lyrics though, I think sometimes you can convey a thought better with a sound, I care so much about the production. It’s important to me that listening to my music feels like how I do inside.”



Jazmine is also a producer and instrumentalist

I have heard Jazmine’s earlier songs she recorded before getting her break with Island, and they blew me away, so it comes as no surprise she was snapped up by such a major label.

Her vocals have been compared to likes of Sade and Jene Aiko, but in my opinion, she needs no comparison.

Having recently performed with the likes of Aurora and further tracks on the way, Jazmine Flowers is ready to show everyone the real her.

Awkward is just the beginning.

Listen to Awkward here.





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