Jaguar Land Rover returns to car shows – but a long way from UK shores


Jaguar Land Rover has returned to the world of international car shows but it is exhibiting its wares a long way from home.

The Coventry car maker is one of many in attendance at Auto China 2020 which is currently taking place in Beijing.

Warwickshire car maker Aston Martin is also in attendance.

The show got underway on September 26 with the first of two media days.

They were followed by three trade days from September 28-30, with the show open to the public from October 1-5.

The 2020 (sixteenth) Beijing International Automobile Exhibition as it is also known, sees the automotive world return to some sort of normal following the devastating effects on the sector caused by the Covid-19 pandemic.

The event was originally due to take place in March but was put back because of the coronavirus crisis.

With the theme of ‘Smartly Leading the Future’ – the Beijing Auto Show has a total exhibition area of 200,000 sq m and 785 vehicles on display.

The show has 82 world premieres, 36 concept cars on display and 160 ‘new energy’ electric vehicles on show. Of those 160 EVs 147 are made by Chinese car makers.

The show has seen Ford, Nissan and BMW unveil electric models with more range.

Special coronavirus protocols were introduced for the event, including holding news conferences by international video link.

The show is being seen as vital to kick-starting the automotive industry, which has been particularly hard hit by coronavirus.

China is the first major economy to start recovering from the pandemic and car makers around the world hope demand in China will drive sales growth and reverse heavy losses.

BMW’s boss in China Jochen Goller said: “The 2020 Beijing motor show is a symbol of hope.”

The car market in China has already returned to sales above pre-pandemic levels.

Another exhibitor at the show is Chinese car maker Chery, which operates a joint venture factory in the country with Jaguar Land Rover.

It is hoping to push ahead with plans to export its vehicles to Western Europe.

Initially it hopes to sell its X70PLUS SUV.

There were now big Jaguar Land Rover or Aston Martin reveals in Beijing – the show is traditionally seen as a showcase for Chinese car makers – and with travel restrictions and other Covid-19 measures in place this proved even more so this year.





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