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Instagram hits pause on kids version of app



© Reuters. FILE PHOTO: Silhouettes of mobile users are seen next to a screen projection of Instagram logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) -Instagram is pausing work on a version for children younger than 13, called “Instagram Kids”, the Facebook (NASDAQ:) Inc-owned photo sharing app said on Monday.

U.S. lawmakers and advocacy groups have opposed the launch of “Instagram Kids”, urging the social media giant to drop its plans and stating that it had failed to “make meaningful commitments to protecting kids online.”

“We believe building ‘Instagram Kids’ is the right thing to do, but we’re pausing the work,” Instagram said in a blog post https:// adding it would continue building on its parental supervision tools.

“The reality is that kids are already online, and we believe that developing age-appropriate experiences designed specifically for them is far better for parents than where we are today.”

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