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Industry Shorts: Birmingham 2022, Joymo, Formula E


The Birmingham 2022 Commonwealth Games has appointed integrated technology firm North as its Official Network Technology Integrator 

The UK-based firm will provide the end-to-end design, delivery, integration, and Games-time operation of the communication network services for Birmingham 2022, and will lead the deployment of the LAN, WLAN, telephony, and essential cabling services.

The firm served as Official Cabling Services Integrator at the Glasgow 2014 Commonwealth Games, and has provided similar services for Ryder Cups and The Open Golf Championships.


YouTube has named Sport Industry NextGen Leader Rob Pilgrim as its Head of Sport, EMEA, after promoting Tomos Grace to Head of Media and Sport, EMEA.

Grace’s new role will include heading up the video platform’s output across TV, film and news as well as sport, with Pilgrim – who previously worked across sport partnerships at YouTube – taking his place.

The 2021 cohort of Sport Industry NextGen Leaders will be announced on Thursday 3rd December. 


Mahindra Racing has become the first Formula E manufacturer to commit to the series’ Gen3 era, which will start in 2022.

The Indian outfit says it aims to put half a million electric vehicles on Indian roads by 2025 is using Formula E as a ‘proving ground’ for its race-to-road electric vehicle technologies. 

The advent of Formula E’s Gen3 will usher in a new era for the series, and will see performance and efficiency advances for its race cars, including more powerful, lighter cars, faster charging and cost controls. 


OTT broadcast platform, Joymo, has appointed Øystein Teslo as its VP Growth & Partnerships.

Teslo joins from Google, where he has spent eight years in a variety of media-facing roles – most recently as Senior Executive in its agency partnership team based in New York. He will be tasked with establishing partnerships with sports organisations, clubs and athletes to expand the platform’s offering.

Joymo says it has raised over $2m a recent investment round, and has also recently appointed digital agency Fifty-Three Six – shortlisted for Young Agency of the Year at the Sport Industry Awards 2020 – to manage its digital performance strategy. Applications for the Sport Industry Awards 2021 are now open.


Leeds Beckett University has extended its partnership with UEFA, which will see experts its Carnegie School of Sport continue work across two of UEFA’s junior football programmes.

The initial two-year project will see Leeds Beckett conduct comprehensive evaluations of both Football in Schools and PlayMakers programmes. 

UEFA’s Football in Schools programme aims to enhance the quality and quantity of school-based football activities, while its PlayMakers project is working to increase the number of girls taking up the game through innovative approaches, including a ground-breaking partnership with Disney.


Formula 1 drivers have hailed the halo cockpit protection device after Haas’s Romain Grosjean walked away from a high-speed crash. The French driver was taken to hospital with ‘minor burns’ and possible broken ribs after his car shunted through barriers and snapped in half. 

The halo device – a loop of titanium inserted to protect a driver’s head – is widely thought to have prevented greater injury. “I wasn’t for the halo some years ago, but I think it’s the greatest thing that we’ve brought to Formula 1, and without it I wouldn’t be able to speak with you today,” said Grosjean in an Instagram post sent from hospital.

Others, including Lewis Hamilton and Max Verstappen came out in praise of the device after the Grand Prix.

Verstappen said: “I think the halo today saved his life. In the beginning when it came onto the car I was quite critical about it that it looked ugly, but you can’t say anything about the safety because today it definitely saved Romain, so I’m very happy with that.”



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