fashion

In Pictures: Tommy x Lewis


Tommy Hilfiger has unveiled the first autumn/winter 2018 collaboration
with four-time Formula One World Champion, Lewis Hamilton, which will
premiere at the TommyNow experiential catwalk show in Shanghai, China on
September 4.

In Pictures: Tommy x Lewis

The Tommy x Lewis collection has been designed by Tommy Hilfiger in
partnership with Lewis Hamilton, an ambassador for the luxury fashion brand
men’s line, and embraces the brand’s sportswear roots, revisiting classic
American styles, while also taking inspiration from Hamilton’s tattoos, his
luxury street style wardrobe and his lucky number 44.

In Pictures: Tommy x Lewis

The collection, which will be immediately shoppable in more than 70
countries following the catwalk show, features bold colours, sporty
influences, heritage pieces and versatile shapes across everything from
apparel and footwear to accessories, underwear and socks.

In Pictures: Tommy x Lewis

Highlights include a intarsia hockey sweater in red, white and black
colour-block with statement ‘LH’ logo on front, a long iconic
military-green parka with detachable reversible liner, a white tracksuit
with velvet stripes taping on arm and leg seams and ‘Loyalty’ on the back
inspired by Hamilton’s tattoo, and a nautical wool and velvet navy
greatcoat with naval gold-coloured buttons.

In Pictures: Tommy x Lewis

Tommy Hilfiger unveils first look at Lewis Hamilton collaboration

In addition, the capsule collection also features a unique logo that
sees the brand’s iconic flag positioned between Lewis Hamilton’s initials
in Old English Gothic typeset and Sky Captain colour, inspired by the font
used for his personal body art.

In Pictures: Tommy x Lewis

The Tommy x Lewis collection will premiere alongside the Hilfiger
Collection and Tommy Icons capsule collection for women at the TommyNow
autumn/winter 2018 show in Shanghai, with all catwalk looks available
immediately after at Tommy Hilfiger stores and online, as well as from
select wholesale partners and across social media.

In Pictures: Tommy x Lewis

The partnership between Tommy Hilfiger and Hamilton is an extension of
the designer brand being named the official apparel partner for Formula One
world champions Mercedes-AMG Petronas Motorsport earlier this year, which
Hamilton drives for.

In Pictures: Tommy x Lewis

The multi-year strategic partnership means that the
Tommy Hilfiger logo is featured on the team’s race cars, as well as the
brand suppling race and travel wear for the drivers, and factory, office
and hospitality clothing for the whole team.

In Pictures: Tommy x Lewis

The Tommy x Lewis follows the four successful collections with model
Gigi Hadid, who showcased her final Tommy x Gigi collection during Milan
Fashion Week in February.

Images: courtesy of Tommy Hilfiger



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