PVH Corp’s Tommy Hilfiger is joining the athleisure trend with the
launch of an apparel line called Tommy Sport. Bringing wardrobe essentials
for both men and women, the line aims to “inject a cool and bold edge into
performance”, with features such as compression technology, water-repellent
fabrics, moisture wicking and stretch elements.
”[The] pieces are ergonomically built for optimal movement and
multi-purpose use for the next generation of consumers who approach
wellness, outdoor activities and general fitness as a lifestyle”, said the
brand in a statement. “Active living has evolved into a way of life and
changed the way we dress, with the next generation looking for designs that
fit their on-the-go lifestyle”.
The debut Spring 2019 Tommy Sport collection is available in Tommy
Hilfiger stores worldwide, as well as the brand’s ecommerce and select
Pictures: courtesy of Tommy Hilfiger