fashion

IFM and Birimian launch accelerator program dedicated to African emerging brands


Paris-based fashion school Institut Français de la Mode (IFM) announced
a partnership with Birimian, the first operational investment company
dedicated to African luxury and premium heritage brands. Birimian and IFM
are launching the IFM-Birimian Accelerator x Africa, an innovative
acceleration program for emerging African heritage brands in the fashion,
accessories, and jewelry sectors.

Every year for ten months, the program supports ten to fifteen emerging
designers selected for their talent, originality, and potential by a
creative committee of experts from the international creative scene. The
emerging creative brands selected will be offered personalized support to
help develop their business by a team of experts in the main areas that a
creative company needs.

Institut Français de la Mode and Birimian sign partnership

Birimian also signed a partnership with WSN to increase the visibility
of African brands and expand their opportunities for international
distribution. Birimian and WSN plan to organize events as part of the
acceleration program launched with IFM alongside Paris Market Week and
Paris Fashion Week, highlighting the brands and designers in the program.

Laureen Kouassi-Olsson, Chair, and CEO of Birimian commented: “The
partnerships announced today meet the objectives we set for ourselves when
we launched Birimian: first, to support and train the new African creative
cohort by strengthening their skills and expertise to ensure their level of
excellence and second, to accelerate their development by helping them
integrate into the fashion ecosystem and the international creative scene.
In this sense, the two partnerships announced today complement each other
perfectly, serving the influence of the history, tradition, and
savoir-faire of African heritage in the international creative scene.”

Photo: Courtesy of Christie Brown

Xavier Romatet, Dean of Institut Français de la Mode, stated: “Through
this accelerator, we will highlight Africa’s extraordinary creativity and
exceptional talent thanks to an adapted and demanding capacity-building
program based on IFM’s best practices. For us, it’s about giving them the
educational tools necessary for their growth alongside access to an
ecosystem of professionals, experts, and stakeholders in the international
creative scene.”

Applications are open from June 28 to August 31, 2021, on Birimian’s
website.



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