I tried the new Milk Kush Liquid Eyeliner everyone's been waiting for and it's a keeper


MILK KUSH Liquid Eyeliner, £20, Selfridges


MILK Make-up is the brainchild of Manchester born, former beauty editor Zanna Roberts-Rassi and her three partners. Since its UK launch in 2019, it quickly built a cult following and is undoubtedly one of coolest vegan makeup and skincare brands out right now. From its compelling aesthetics, hydrating formulations and the seriously addictive KUSH Mascara, it was only right that MILK launched an eyeliner to further complement the wildly raved about KUSH collection. It is now available on selfridges.com and I got my hands on it to report back.


Shei Mamona, Freelance Journalist


Eyeliner is one of my two desert island beauty products and I’ve tried a lot of them thanks to my job, so my expectations are extremely high.


When I tell you, waterproof, transfer-proof and smudge-proof, I am not exaggerating. At first it doesn’t deposit colour super intensely, so it’s great for beginners with an unsteady hand. One of the biggest qualms with liquid liners is that any slight tremor and you’ve got the Nike tick written across your face. This one allows you to sketch your line and you can follow up by pressing down on the brush to allow the product to leak with precision. Key word: precision. It’s truly designed for an easy application. After a couple of shakes, the colour deposit is strong. This is a light absorbing type black, a black-black, suitable for all skin tones.

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It’s buildable, so for more intensified colour, you can leave it to dry for a few seconds while you do the other eye and come back to it again to layer up. It won’t spread or crack the pigment if you do so, like other liners would, and you can intensify the colour to your own preference. I often like my liner jet black, but it’s nice to have the option to make it more subtle and you can easily apply eyeshadow on top for a day-time smokey eye.

The ultra fine felt-tip is what makes it perfect for precision. It doesn’t glide as easily as a brush applicator would, but that also means that you’re less likely to over-line or make mistakes. Once applied, there’s not much room for adjustments – it dries almost instantly. So if you’re an accidental eye rubber like me, this is a safe space. As for removing it, it comes off quite easily with a gentle cleanse, micellar water or any makeup remover.

Before you give it a try yourself, I do advise you turn the pen upside down and give it a quick shake to saturate the tip.


This won’t give you the colour payoff you would get in a gel liner, but, it does offer flexibility. The slow drying time allows you to adjust the shape before it sets, which is useful for someone like me, who likes to build and blend. And, as far as felt-tip eyeliners go, I’d say this one is worth it. For me, the buildable colour and sharp precision might just make this one a keeper.

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