How you’ve been supporting local projects in your community

With the end of lockdown on the horizon, we can not wait to get back to normal life.

From seeing friends for a drink to music festivals, and weddings to that long-awaited holiday, there’s a lot to look forward to and they’re finally in sight.

But as much as we’re looking to the future, being in lockdown has taught us all the importance of supporting each other and our communities.

And it’s a sentiment we’ll be carrying through for years to come with recent research^ finding that as many as 1 in 2 people are concerned about their community’s immunity, with over half of British people placing the same importance on the health of their community, as they do on their own family.

And 78% of people are concerned about the health of the most vulnerable in their communities. 

Help support our communities: Actimel is giving shoppers the chance to give back to the charities that are helping their local communities stay resilient. T&Cs apply, see below.
“FareShare has more than doubled the amount of food we distribute in response to the Covid-19 crisis,” says Lindsay Boswell, CEO of Fareshare. Pictured: a Fareshare volunteer.

And that same spirit of support is behind Actimel’s work with food redistribution charities FareShare (UK) and FoodCloud (Ireland).

Its ‘Give Our Communities Your Best Shot’ campaign launched earlier this year and was so successful it has been extended into the summer. This means you can donate a pack of Actimel to a charity in your area, via the Actimel community donation hub* until the end of June. 

Every donated pack is then distributed across FareShare and FoodCloud’s network of local organisations, foodbanks and charities, supporting the communities that keep us strong and resilient.

Want to make a difference in your community? Here’s how…

Help Actimel support FareShare’s heroic work by donating a pack of Actimel to projects in your community. T&Cs apply, see below.

This spring, Actimel is continuing to give shoppers the chance to give back to the organisations that are helping their communities to keep going and to stay resilient. 

Until 30th June you can donate a pack of Actimel to a charity in your area. And it’s simple to do.

Simply visit the Actimel community donation hub and follow three steps***: 

  1. Select your country
  2. Select your local region and see the organisation your donation could help
  3. Add your name and email address 

Actimel will donate a pack to food redistribution charities FareShare (UK) or FoodCloud (Ireland), who will ensure a pack reaches the region you’ve chosen. 

The hub also allows you to see how many bottles have been donated to each community so far. 

T&Cs apply, see below.

***Full terms & conditions can be viewed here.

Actimel has been helping people to ‘stay strong’ ever since it first launched its delicious cultured yoghurt shots back in 1994. 

In fact, helping people ‘stay strong’ is the foundation of Actimel’s culture. Back in May 2020 the Actimel Everyday Heroes campaign was launched to celebrate all those people who were working hard to keep the UK going through the pandemic. 

Actimel has been helping people to ‘stay strong’ ever since it first launched its delicious cultured yoghurt shots back in 1994

It was all about rewarding and acknowledging acts of resilience by our unsung heroes, with hundreds of nominations coming in from all around the country. 

So its latest collaboration with FareShare and FoodCloud was a natural progression in its aim to help keep communities in the UK stay resilient. 

“FareShare has more than doubled the amount of food we distribute in response to the Covid-19 crisis,” says Lindsay Boswell, CEO of Fareshare. “We’re now supplying frontline charities with enough food to create 2 million meals each week – with two thirds being accessed by children and families.

“Now more than ever it’s vital to ensure vulnerable people can access balanced food, which is why we are grateful for Actimel’s support at this difficult time. This campaign gives shoppers a means to support the most vulnerable people in their communities, by simply buying a pack.”

When the campaign launched Actimel set a target of donating 1 million bottles and shoppers have already donated an incredible 419,920 bottles to projects as diverse as a social pantry in East London and a women’s centre in Belfast.

A FareShare volunteer helping to redistribute food to those who need it

It just goes to show that the people of the UK are as committed as ever to supporting others, even with the end of the third national lockdown on the way.

Sarah Dossett, Marketing Director Actimel says: “We’re delighted with the success of our campaign so far and really inspired by the community spirit of the British public. 

“Helping those that need it most, such as the people helped by FareShare, is what we believe in as a company. As a certified B Corp it’s very much a part of what drives us every day.” 

So why not get involved and donate a pack of Actimel to projects in your area?* 

*T&Cs: 18+. UK & Republic of Ireland. Start date 00:01 on 06/05/21. Closing date 23:59 on 30/06/21. To participate, visit and select your community. Selection to be made from a list of different pre-defined regions that you can discover on our website. Limited to 61,918 packs donated in UK and 6,147 in ROI to food related charities. In the UK: FareShare (Charity No: 1100051), in ROI: FoodCloud (Charity No: CHY21177). Full terms and conditions can be viewed here.  

^Danone General Health Attitudes Survey of 1000 adults in UK & Ireland, 2021

†Contains naturally occurring sugars

 ‡Vitamin D and B6 contribute to the normal function of the immune system 


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