How I scaled challenges of entrepreneurship – Jaysplash20

Our Reporter

Many entertainers in recent years have proven themselves to be business savvy as they take advantage of the opportunities in the entertainment industry to become entrepreneurs.

One of the notable examples is Judith Chinenye Edega ( aka Jaysplash20) CEO, Jay and S Offsite Ventures.

In a recent interview, the Enugu State-born 28-year-old, who studied physical and health education at the Federal College of Education, Kano, offered an insight into her humble beginning, detailing the hard work that went into building her brand from scratch.

“In a highly competitive business environment such as we have in Nigeria, the major challenge I had was how to attract the right audience to my brand and converting them to loyal fans, supporters and followers,” she said.

On how she overcame the teething challenges, Jaysplash20 submitted: “I was able to achieve this through confidence, competence and consistency.”

She noted that she had to make a sacrifice in term of time and resources before she could become a reputable brand that she is today.

To a generation of young people striving to build themselves into a brand, Jaysplash20 offered a piece of advice: “Know yourself; self-awareness comes first before anything and also build your competence because the more you know, the more confident you’ll be since competence is the ability to apply your knowledge. Also, try to be consistent in your ways. Consistency keeps you going no matter what. In other words, be focused and don’t give room for detractions.”



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