fashion

H&M's new summer collection is the brand's most sustainable EVER (and it's every minimalist's dream)


If you weren’t already taking the sun’s much-awaited appearance as your cue that summer is finally on its way, then let H&M‘s latest collection confirm it for you.

Whether you’re staying in the UK this season or braving the airports and making the most of the government’s travel green list, you’ve no doubt begun to at least consider your summer 2021 wardrobe. Because, while it may have served you well throughout three national lockdowns, if you don’t take that tracksuit off now there’s a chance that you never will.

Dropping next week, H&M has revealed what its SS21 Swim collection looks like, and minimalists ought to listen up right about now.


A refreshingly neutral colour palette of black, white and deep copper – occasionally zhuzhed up via a ribbed fabric for that super flattering body contour we all know and love – forms the backbone of the swimwear offering, while a subtle splatter print creeps onto a number of the throw-on cover-up dresses.

With a selection of super chic blazers, cropped vests and even some cycling shorts – not forgetting the seriously epic line of floaty summer dresses – this is a collection that’s too good to be saved solely for beach days.

Understanding its customer’s ever-growing understanding and subsequent demand for conscious fashion, the collection also has some seriously impressive sustainability credentials.

This is why you *need* to pay attention to sustainable fashion and adjust your shopping habits

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“I’m particularly proud of the fabrics in this swimwear collection,” said Maria Östblom, Head of Womenswear Design at H&M. “It’s our must sustainable swimwear collection thus far, and all of the designs are made of at least 85% recycled polyester.”


As well as breaking ground with the collection’s sustainability efforts, H&M is also confronting another very problematic aspect of the industry in terms of size inclusivity.

Ensuring that these pieces cater to the customer on both ends of the size spectrum with an offering spanning sizes 4 to 22, the high street stalwart is acknowledging and addressing the very real problem with traditional ‘sustainable fashion’ which often only caters to a very limited group of people who are a certain size and have a much more disposable income.

Scroll down to see the full H&M Summer Swim 2021 collection, which starts from £3.99 and will be available in store and online from June 3rd.

(Tip: if you’re not heading to a beach any time soon, scroll a little further for the dresses and cover-ups that wouldn’t look out of place on a summer picnic or barbecue with friends…)



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