Seaweed from the Outer Hebrides is to be sold across Europe under a deal with Univar Solutions.
The ingredients distributor was selected by Seaweed & Co to distribute its PureSea range in countries including Denmark, France and Germany.
Established in 2015, Seaweed & Co’s products are processed in a factory on the Isle of Lewis which employs 15 people and is expanding to accommodate increased demand.
HM Trade Commissioner for Europe Andrew Mitchell said: “I am delighted to see businesses like Seaweed & Co. expand their reach throughout Europe by tapping into the growing demand for high quality UK produce.
“There are numerous opportunities for UK companies overseas, which is why the Department for International Trade is committed to boosting UK trade and prosperity across the continent of Europe and not just the European Union – whether that’s by providing advice on market opportunities, connections to buyers or overcoming market access barriers.”
Seaweed & Co. has supplied seaweed for ‘Off the Eaten Path’ – a range of vegetable snacks made by PepsiCo, the second largest food and beverage business in the world. Its ingredients have also been used in the M&S Smoked Hebridean Seaweed Mayonnaise.
The company also markets the Weed & Wonderful range which promises health benefits and is sold Holland and Barret and Whole Foods Market. The business has been backed by Ricky Wilson, a former judge on TV talent show the voice and singer from the Kaiser Chiefs pop band.
Dr Craig Rose, Founder and Managing Director of Seaweed & Co., said: “Seaweed is undoubtedly the future. It ticks so many boxes for food, health and nutrition, and is absolutely on-trend. We have spent the past four years developing a supply chain and PureSea range of ingredients that can meet the rapidly rising demand on a large and global scale.
“Working with Univar Solutions is opening up a vast opportunity and network for my company, into Europe and beyond. As a partner they bring a huge amount of expertise, credibility and knowledge, which we are all extremely excited about.”