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H&M x Johanna Ortiz: H&M’s next designer collaboration is its first with a Latin-American designer



Nobody does a designer collaboration quite like H&M.

The retail giant has become as synonymous for its designer partnerships as it has for its purse-friendly pieces.

And now, following closely behind its latest Giambattista Valli collaboration, the Swedish retailer has unveiled its latest partnership with Colombian designer Johanna Ortiz.

Featuring a flamboyant colour palette, exotic floral prints and glamorous silhouettes that have become synonymous with Ortiz’s brand of feminine dressing, the collection is replete with elegant day-to-night options for those seeking to make a statement.

Johanna Ortiz x H&M (H&M)

While the full collection drops in March 2020, an exclusive “pre-drop” of four dress styles will be released this week, which comprise four frock iterations of Ortiz’s flirtatious-yet-effortless aesthetic: the tunic dress, the wrap dress, the mini dress and the tiered floor-length style.

Commenting on the collection, mother-of-three Ortiz said: “The prints all come from my obsession with the flowers, the palm trees and the beautiful colours I am blessed to see out the window when I wake up at home in Cali, in my native Colombia.”

Ortiz founded her namesake label in 2001 and counts Beyoncé, Sienna Miller and Kate Hudson among her legion of fans.

H&M’s high-end collaborations are the stuff of fashion legend: the label has recently worked with Giambattista Valli and Moschino, with previous partnerships including Karl Lagerfeld, Kenzo and Balmain.

The Johanna Ortiz x H&M pre-drop arrives at H&M stores worldwide and online at hm.com on December 3.



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