Half of all Ferraris leave the showroom with a personalised plate

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Half of all Ferraris registered last year left the dealership with a personalised number plate, according to new data.

Statistics obtained from the Driver and Vehicle Licencing Agency via a Freedom of Information request showed 50.72 percent of Ferraris registered in the UK in 2020 left the showroom with a personalised plate.

The brand with the next highest proportion of unique numberplates is Morgan (40.91 percent), followed by Lamborghini (37.21 percent).

The data was compiled by Yes Auto and, unsurprisingly, premium and supercar manufacturers make up the top spots. McLaren (34.7 percent) and Aston Martin (32.5 percent) complete the top five positions.

In order to make a fair comparison between low-volume manufacturers and mainstream car makers, Yes Auto ranked its list by the percentage of registrations from last year, rather than the total number of vehicles registered from each brand.      

At the other end of the spectrum, just 0.02 percent – or five cars, in other words – of Teslas registered last year were sold with personalised plates. According to Yes Auto, “the drop may simply be a policy change at [Elon] Musk’s EV company, where they no longer help customers put a private plate on their new car.”

French manufacturers fared particularly badly – aside from Vauxhall, Dacia and Tesla, the bottom-end of the list consisted of DS, Renault, Peugeot and Citroen.


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