Gucci releases tartan dress for men to fight against 'toxic stereotypes'


Luxury designer brand Gucci is selling an orange tartan dress for men aimed at ‘disrupting the toxic stereotypes that mold masculine gender identity’.

The ‘Tartan cotton long smock shirt’ is priced at £1,700 is said to have been inspired by ‘grunge looks from the 90s’ and features a satin bow tied around the waist.

The short sleeve item also includes pearl buttons, smock embroidery and a ‘contrast’ Peter Pan collar.

Gucci states in the online description that it hopes to challenge the widely held ideas associated with masculine gender identity.

There’s also a second similar look in a floral print

The description reads: “Inspired by grunge looks from the ’90s and styled over ripped denim pants, this tartan smock in delicate colours reflects the idea of fluidity explored for the Fall Winter 2020 fashion show, disrupting the toxic stereotypes that mold masculine gender identity.

“The contrast Peter Pan collar and smock embroidery on the front add a childhood inspired element, which ties to a recurrent theme of the collection.

“Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit.”

There’s also a similar ‘Gucci Liberty floral wool long shirt’ at a slightly cheaper price of £1,150.

Gucci’s ‘grunge vibe’ collection also includes a pair of £600 jeans that appear to feature grass-like stains on the knees – which have already caused a stir on social media.

You won’t have to be too precious about spills and stains on the pricey pair of trousers, as the eco washed organic denim jeans already look like you’ve been knee-sliding around in the back garden.

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There’s also a dungaree version for £850 if that’s more up your street.





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