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Google’s Chrome browser was always billed as the fastest way to surf the web.
But the company may be taking things to a new level with a new ‘badge of shame’ that will be displayed on websites that load slowly.
The tech giant said it thinks the web ‘can do better’ and believes a badge system is the best way forward. The idea is that being shamed with one of these badges will encourage developers to build better websites.
Poorly built websites (such as ones loaded with adverts) or those using old practices can have an impact on website loading speeds irrespective of the user’s broadband connection.
Google says it plans to look at how long it takes websites to load historically before awarding it a badge.
‘Further along, we may expand this to include identifying when a page is likely to be slow for a user based on their device and network conditions,’ the company said.
‘We are being very mindful with our approach to setting the bar for what is considered a good user experience and hope to land on something that is practically achievable by all developers.’
Google is looking into various ways of achieving this, such as a splash screen which appears when the page is loading, warning people that the page ‘usually loads slow’.
Meanwhile, fast websites would feature a green progress indicator. The company is urging web developers not to ‘wait to optimise your site’, offering a number of resources to help improve their loading speeds.
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