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GLAMOUR Tries: We tried Cult Beauty's MatchMe foundation shade finder tool and the foundations it suggested, this is the result


There’s no better pastime than testing out the coolest new skincare/makeup/hair trends and snazzy innovations in beauty tech from the comfort of your own home. That said, there’s nothing more frustrating than spending upwards of £100 on a new at-home facial system or snazzy pair of hair straighteners, only to find out they don’t *actually* work.

Enter GLAMOUR Tries: the weekly Instagram series which sees GLAMOUR editors do all of the time-consuming (and expensive) work for you.

Yep, we’ve been busy trying out all of the wacky and wonderful beauty crazes to take the internet (read: TikTok) by storm – from BaByliss’ Hydro Fusion Air Styler (the rotating hot air brush of dreams) to CurrentBody’s Skin LED Precision and Fanola’s No Yellow Foam Conditioner. These are the products every influencer/gen-Z beauty slueth/beauty editor is talking about on the internet – but that you want to be sure about before parting with your money.

Thanks to GLAMOUR Tries, you won’t need to waste your hard-earned pennies on testing these innovations yourself. We’re getting in their first, giving you the lowdown and making sure you invest in products that genuinely work. Like what you see? You can shop all of the products seen on GLAMOUR tries in previous weeks down below. Race ya?

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On GLAMOUR Tries this week, Social Media Assistant Luca Wetherby-Matthews tested Cult Beauty’s MatchMe foundation shade finder tool which asks you a series of questions about your skin and skin tone before suggesting the best foundation for you.

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“I feel like this tool is really needed, because even though it feels like we’re back to normal and stores are open, which is great, you still can’t swatch anything. You still can’t try anything before you buy, makeup wise, so there’s a lot of trial and error in getting home and finding out that things aren’t the right colour for you and then trying to return them and blah blah blah.” Says Luca.

She continues by saying how excited she is to see if the MatchMe tool will do a good job of finding the perfect shade from her own home. “All you have to do is answer some questions and upload a photo – which I’ll show you because I’ve already done it – and then we’re going to see if these foundations are the perfect match for me or not.”

Luca shows how Cult Beauty’s MatchMe tool works and the questions it asks before revealing the final list of foundations (and shades) that it recommends. “The two foundations that I’m going to try out is the Milk Makeup Blur Liquid Matte Foundation in Medium Tan, which is a full-coverage foundation, and then the Charlotte Tilbury Hollywood Flawless Filter in shade Six Dark Tan, which is more of a medium-light coverage.” Luca says, holding the two products up.

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“Off the bat I’m thinking the Charlotte Tilbury one looks a bit too dark for me, but we shall see.” Luca applies the Milk Makeup Blur Liquid to her left side of her face, and the Charlotte Tilbury Hollywood Flawless Filter to her right side. She lets them settle into her skin and gives them time to oxidise before giving her final verdict: “I think the Milk Makeup one is ever so slightly too yellow for me – but not a bad match in terms of skin tone. The Charlotte Tilbury, though! Sorry, I thought it was way too dark in the bottle but I have been silenced and proven wrong by the foundation gods because that is a perfect match. I’m flabbergasted, wow.”

“All-in-all, I’m very impressed.” Says Luca. “It was a very quick process – it took like 30 seconds, if that – and here we are with the perfect match! And I’m not even mad at this side.” Luca says pointing to the side of her face with the Milk Makeup foundation on.

Would you give the MatchMe Foundation Shade Finder Tool a go? Have you already tried it? Let us know your thoughts over on Instagram @glamouruk.

For more from GLAMOUR UK’s Associate Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.

In the meantime, here are all of the products you’ve seen on GLAMOUR Tries over the past few weeks. Happy shopping!





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