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The Frida Kahlo Foundation is partnering with the US cosmetics retailer Ultra Beauty to launch a line of makeup inspired by the Mexican artist.
The line includes an “eyebrow palette” that could be used to reproduce the well-known unibrow that Kahlo herself confidently showed in self-portraits.
The foundation said on Wednesday it wants to encourage women “to embrace their own unique beauty”, adding “Kahlo was well-known for highlighting and embracing what made her unique – inside and out.”
Kahlo’s fame has grown in recent decades and now may surpass that of her famed husband, the mural painter Diego Rivera. She died in 1954.
Previous attempts to market Frida merchandise, like a Frida doll launched in 2018, have been met with controversy.
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